The Secret to a Strong Brand

On being real in business.
...Isn't a secret at all. It's the golden rule.

I’m going to keep this short and sweet: How you treat your customers matters more than anything else when it comes to creating a brand. More than your name, more than your logo, more than your website.

That’s because how you treat people says more about your mission, values and vision – both as a person and business – than any sleek branding strategy every could.

The part of your business that you want people to remember is the way you made them feel when they interacted with you or your product. It’s the value you gave them, it’s your kindness and your warmth. It’s not a graphic symbol on a screen.

Good branding is recognizable. Great branding – branding that makes a difference – is the ability for you to communicate what you believe in a way that motivates your audience to believe in it as well. When your audience believes in your cause – yes, cause – they become your brand ambassadors. This is where referrals and Word-of-Mouth marketing comes into play – the absolute best kind of marketing, because it’s organic.

So, if you’re stuck in the positioning phase of creating your brand – or maybe you’re old hat but feel you need some re-alignment, take a deeper look into your core values as a person. They’ll lead you in the right direction for your brand, every time.

{ 2 comments }

{ 2 comments… read them below or add one }

Molly February 28, 2014 at 9:41 am

Emily,

Thanks for the thoughts on this important topic. I find it so important in today’s society/culture that we cultivate a sense of value and connection when working online. it’s not only a way to stand out from the crowd, but also a way to keep consistent and grow stronger as a business and a service provider.

Emily February 28, 2014 at 10:23 am

Hi Molly!
You are so welcome and thank YOU for taking the time to read and share your thoughts. I absolutely agree with you. I think folks are starving for the kind of service that just a generation ago was the norm (i.e. face-to-face, genuine concern and empathy). No doubt it can require more effort with all the various devices we use today, but it is entirely possible and you’re absolutely right: it’s essential when it comes to standing apart from the crowd, being consistent, and growing stronger as a business. Thanks for your comment OT Mama!

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