nSPURation
The Creative and Entrepreneurial
Workshop of Emily Artz French.

Communication

10 Tips: How to Write for the Web

Writing is one of my favorite things to do. There’s something about the flow of words that just gets me excited. But becoming a good writer takes practice. And writing for the web, in particular, is it’s own kind of beast. As seasoned web readers, we’ve become extremely adept at

A Foundation for Your Business

There are 5 essential elements every business should define. I’m talking about The Big 5, and the exercise I’m about to share with you is one I practice daily with clients when the task is Branding and Positioning. Why is this important? Defining your Big 5 creates a foundation for

Generation Love Clothing

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It’s official – I’m in love with these ladies! Roni and Audrey, the two brilliant and talented designers behind Generation Love Clothing totally walk the walk. We had a blast creating their WordPress-powered e-commerce site in 2010 and they continue to rise in popularity with the top fashion retailers in